Easter egg website

Easter Egg feature added leading to a separate page for a prize draw

 

Links

Documentary Link

Website Link

Website fixes

Both of these 3 boxes in a row have now been secured to be the same size along the bottom after having trouble fixing that.

Documentary at the bottom of homepage, and also a link to it on the top right corner with Pink documentary button.

Checking the brief

VIDEO

Range of camera shots, including shot distances, angles and movement as appropriate to a

documentary. 👍

• Editing of footage and sound. 👍

• Soundtrack, which should include voice (voiceover and/or diegetic voices), sound effects and

appropriately edited music. 👍

• At least two different uses of mise-en-scène. 👍

• At least two characters representing at least two different social groups (e.g. as defined by

age, gender, race and ethnicity, sexuality). 👍

• Graphics/titles to include the title of the programme. 👍

WEBSITE:

Original audio or audio-visual content which may include material from the programme but

must include at least one element produced specifically for the website. 👍

• A minimum of two original images (with at least one different original image on each of

the two pages). These images must be different from those produced for the television

programme. 👍

• Appropriate conventions of website design, following the conventions of BBC Three web

pages (including articles). 👍

• Text introducing the main features of the programme. 👍

• Working links from each page to the other page. 👍

• A range of appropriate media language techniques (typography, images, fonts, backgrounds,

logos, etc.) as appropriate to the purpose of the website. 👍

Update and fixes

 Checking I have met every part of the brief and going through my music video in sections listening to sound making sure voices aren't too quiet (for example)

Progress

 More website adjustments and neatening up with photos - and also adding documentary to website

Statement of Intent Adjusting

Working on my original Statement of Intent draft.

Product 1:

I want my documentary to interest and appeal to my target demographic of socially conscious 16-25 year olds. To do this I need to take into account the areas of media theoretical framework including language, audience, industry and representation when creating my products as well as covering areas interesting to them. As this documentary is for BBC 3 I also need to remember their remit, which is to inform, educate, and entertain. I can definitely incorporate the first two into my documentary video in terms of facts and expanding the audiences knowledge (also via the audio visual). My documentary is going to be focused physical activity and how hard work and determination can help someone. Linking to Stuart Halls Reception Theory, my preferred reading for this documentary would be for people to gain a wider understanding that participating in sports, doesn't just benefit you physically, but also mentally and emotionally. I plan to include a wide range of shot types and locations within my documentary as through my research I found that most documentaries do this. I plan to film at the beach, in fields, at the stables, in her bedroom and other locations too. Jesy Nelsons Odd One Out used a wide range of both shot types and locations throughout even just the first few minutes of watching, and it can become really powerful in emphasising certain moments, which I would also like to do. For example, wide scene shots with voice over, or extreme close ups at times of emotional climax. Then having different locations can help to tell a story and match up with narration almost like 'throwbacks'. I think that my younger audience will be interested also because the main 'subject/talent' of the documentary is young too. This may give them more to relate to when watching and from my audience research this was made clear, as well as information on this riders day to day life - which is what I will aim to include.

Product 2:

I think that having a website as a second product allows me to include more conventions and encourage more interaction with the audience. From my research, I realised that not many documentaries have accompanying websites, but not only does this make my website unique, it also can allow me to use it differently - and focus it largely on educating and giving more information about the main 'star'. Even though there aren't many documentary websites, I have found from my audience research that the 16-25 year old target audience spend a lot of time online, and a large amount of their information is found from the internet. Therefore, this gives me an opportunity to make it something that they would be likely to engage with. From my focus group, which all fit in the same age category - the most used social media platform was Instagram, so I can provide links to social medias like the people featured in the documentary, as well as for sports accounts linking to the focus of the documentary itself. I believe that participating in sports is very important and should be encouraged more often, and I feel that this age group could take interest in this. I will include links to mental health sites within my website for those struggling, and specifically how physical activity can help you, including statistics from both MIND and Sport England which are well known and should be recognised by many (I will also include an image of their logos to ensure this). The reason for this is because of the growing awareness that it is taking over social medias, and recent generations in particular showing they want to help. In recent years stereotypes are continuously being challenged and so many people are willing to talk about it, and even their own personal struggles. An example of this could be the hashtag started around a year ago #werehereforyou, holding 24.3k posts on Instagram, 150.8k on TikTok, and more across other platforms like Twitter. Mental Health problems are most likely to effect everyone in some way, whether it's themselves or someone close to them. Including social media accounts on the website is current and necessary for the young target audience as they are most likely to use those platforms regularly, and would be more likely to engage in that. The website can be used to promote the 'star' of the documentary and their own platform, as well as additional information about the main ideas and advice of equestrianism. I think that a way to add on the interaction could be allowing audiences to 'submit' their own stories, or questions, or something similar to this that can be shared with everyone. Providing audience interaction fulfils part of the BBC 3 remit which is to 'entertain' their audience, and this also links to Henry Jenkins theory by encouraging audience interaction and participation. Even though this documentary is about her journey and later her accident, I want the website to be more light hearted and welcoming for anyone. Lastly, intertextuality is something that I am going to include within the website. An example of something that I could do for this would be linking the main stars Spotify playlist, or her favourite uplifting podcasts that she listened to.

I also need to link each of my products together. Way I will do this are by keeping the same typography and colour palette throughout. This is similar to what BBC 3 do by having a pink colour palette on all of their web pages - including for separate documentaries. Although there won't be much text on the documentary, it can be kept the same for the main title when it appears in the opening sequence, and on the website. I will also include images on the website from places filmed at in the documentary, and may even have a gallery of photos. Also the audio visual will be filmed in a place that was also used in the documentary, to continue a link of the two together. 

Documentary

Documentary uploaded onto Vimeo. Link here https://vimeo.com/500456566 

 Gone through every clip and adjusted sound appropriately to make sure everything that needs to be heard can be.

 

Adding presenter voiceover on top of clips for narrative.

 In the process of scripting presenter voiceover and adjusting the volume of interview clips so they can still be heard over the music (400%).

Target Audience Documentary Review

 After reviewing one of my final documentary drafts with my target audience focus group, I decided that I needed to follow a more structure focusing more on narrative. Therefore, I am now in the process of adapting my documentary to fit Todorov's narrative theory. I will do this by adding in a voiceover as a 'presenter' role over videos throughout. The disruption of the equilibrium will be her accident as told towards the end, and then the repairing is also addressed after this and the progress she has made.

Theory outlined see here:

Documentary on vimeo

https://vimeo.com/497833267

Main documentary video

 

Background music chosen, downloaded and embedded into the documentary, voiceovers made from interview videos also used over the top of videos.

Website change

 Changed website layout and added many more interactive features

https://14-abut.wixsite.com/madisonbutcher

Website Updates

Link to website here with recent blog post with 30 second video in 'About Me'

Audio Visual Complete

 Audio Visual completed and uploaded onto Vimeo, link here