Audience Research: Focus Group

Target audience: A socially-conscious, 16-25, middle to upmarket demographic

Name: Amelie
Age: 17
Occupation: Currently studying Biology, Chemistry and Psychology A levels in sixth form - 3 subjects very science related as that is where her interests lie. She currently works in a local pub waitressing to earn money to help fund riding and horses.
Interests: Very passionate about animals and have spent much of her life fascinated by them, and as a result would in the future like to be a vet, studying at the Royal Vet College - specialising in horses.
Why would she watch my documentary?: 'I would watch the documentary because I believe horses and horse riding is so beneficial to my mental health personally, and would be interested to see if it has the same positive effect on others!'


Name: Lauren
Age: 18
Occupation: Just finished her final year of sixth form, and will be beginning an apprenticeship in London in September working in the insurance industry. She also has a job in Waitrose working as a supermarket assistant.
Interests: Lauren loves sports and exercise and she recently completed a run for charity. She also loves spending time with her family, and going out with friends on Friday and Saturday nights.
Why would she watch my documentary?: Lauren loves sports, and although she has never properly tried horse riding she says 'I think it would be interesting to see the behind the scenes of it all, and also how she is overcoming what she's been through'.



Name: Sam
Age: 21
Occupation: About to finish a law degree and is hoping to train to be a solicitor in a commercial law firm in London. He also currently has a part time job as a waiter/bar man at a wedding venue which he enjoys.
Interests: Into sports, especially football and tennis, likes to play and watch them both, enjoy going out and socialising with friends whenever possible.
Why would he watch my documentary?: 'I would watch this documentary because I'm interested in sports and I think it'd be interesting to see the impact that sports can have on mental health both positive and negative.'



Name: Alex
Age: 25
Occupation: A furniture and sales designer.
Interests: Usual fun with family and friends, going out keeping busy, love going to the gym and exercising daily which includes going to the stables and riding her horse. I have been into the equestrian industry for 14 years.
Why would she watch my documentary?: 'As it is very interesting and a great topic to cover anything to do with people overcoming experiences and how they deal with it. I have a strong interest in the equestrian sport as it is, so anything related I would find great and informative. This would be a great way to see if what I did and the person documented did the same things, and I could compare to myself.'