Audience Research Summation

What have you discovered about the leisure and media consumption habits of you target audience and in particular your focus?
When talking with my focus group I realised that all of them enjoy spending time going out with friends, and they all go out and socialise at least once a week.

How many times a week do you go out with friends?
Amelie: Other than seeing everyone at school, normally once maybe a Friday after school - because I work weekends.
Lauren: 3 or 4
Sam: 2 or 3
Alex: Around 2 or 3 normally

As my documentary is based around sports I also asked my focus group how often they spend a week doing physical activity of any kind and what they do.
Amelie: Everyday, with my horse every late afternoon/evening.
Lauren: 4 to 5 times a week, I love to go running and also the gym.
Sam: Around every other day if I can. Although I love exercise its hard to fit it in with Uni work and having a job, and wanting to see friends.
Alex: I love riding my horse as often as we can, and I go to the stables every single day. I also really enjoy cycling.
These are answers I expected from this group, and this is helpful to remember for my documentary when making it. I am thinking that I could include either in the main video, or a separate section as part of my website about how to manage your time, or how the star was able to cope with sports and socialising, and struggling with their mental health. I would like to do an article based around this.

In terms of media consumption they all also spent a lot of time dedicated to social media, and on their phones. When I asked what device/form they use the most it is being on their phone, and the most popular social media said was Instagram. I also asked older members of my family which they use just to get a general idea of the secondary target audiences interests - and they also said the same (with a few saying Facebook). This well help me when creating my product as I am now able to see that there is an overlap for users of Instagram and my 16-25 target audience. I can create an Instagram page for the star of my documentary and link it on my website as well, possibly the end of the documentary as I know this is the most popular social media for my audience - and even for those out of this age range.