Statement of Intent: Draft

Product 1:

I want my documentary to interest and appeal to my target demographic of socially conscious 16-25 year olds. To do this I need to take into account the areas of media theoretical framework including language, audience, industry and representation when creating my products as well as covering areas interesting to them. Mental Health is a subject that I believe to be very important and should be spoken about more often - and I feel that this age group could take interest int his, and it is most likely to effect everyone in some way, whether it's themselves or someone close to them. I plan to include a wide range of shot types and locations within my documentary and think that this can become really powerful in emphasising certain moments. For example wide scene shots with voice over, or extreme close ups at times of emotional climax. Then having different locations can help to tell a story and match up with narration almost like 'throwbacks'. I think that my younger audience will be interested also because the main 'subject/talent' of the documentary is young too. This may give them more to relate too when watching.

Product 2:

I think that having a website as a second product allows me to include more conventions and encourage more interaction with the audience. I can provide links to social medias like the people featured in the documentary, as well as for sports accounts and mental health platforms linking to the focus of the documentary itself. Including social media accounts on the website is current and necessary for the young target audience as they are most likely to use those platforms regularly, and would be more likely to engage in that. The website can be used to promote the 'star' of the documentary and their own platform, but I aim for it to for the most part be focusing on mental health and raising awareness on that. I think that a way to add on the interaction could be allowing audiences to 'submit' their own stories, or questions, or something similar to this that can be shared with everyone. Even though this documentary has a serious topic, I want the website to be more light hearted and welcoming for anyone.

To link each of my products one thing that I will do is keep the same typography and colour palette throughout. This is similar to what BBC 3 do by having a pink colour palette on all of their web pages - including for seperate documentaries. Although there won't be much text on the documentary, it can be kept the same for the main title when it appears in the opening sequence, and on the website. I will also include images on the website from places filmed at in the documentary, and may even have a gallery of photos. Also the audio visual could be filmed in a place that was also used in the documentary, to continue a link of the two together.